Passport Online data shows consumer behavior in finding travel

Denys KhmarskyiSeptember 22, 2020

Passport Online data shows consumer behavior in finding travel

According to technology company Passport Online, the number of purchases on the sites of agencies in the first half of 2020, not surprisingly, has decreased.

The number of unique buying sessions has fallen by 25 percent, to just over 15 million, compared to the first half of 2019, reports Passport Online, which collected data from thousands of websites of agencies on which it operates.

However, the click rate for specific travel offers increased from 11% in the first half of 2019 to just under 14% in the first half of 2020, according to Passport Online.

Mexico and the Bahamas are still leaders in consumer demand, but travel to the U.S. and river cruises slightly declined in the first half of the year. Passport Online reports that interest in river cruises is confirmed by a surge of searches for destinations such as Vienna and Budapest, popular destinations for river cruises.

According to Passport Online, the number of consumer requests for ocean cruises has dropped significantly.

In addition to website support, Passport Online also offers social networking solutions for consultants. In the first half of the year, one of the most viewed positions was the sale of river cruises at a discount of $1400 per pair on the 2021 cruises.

The most popular post in the first half of the year was the New Year’s post, asking travelers to share their best choices of destinations to explore in 2020. Although the content of the post now seems outdated, Passport Online pointed to it as a successful example of the types of messages that ask consumers to share and thus increase engagement.

Consumer behavior has become much more cautious.

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